Privacy policy

Effective Date: 24/02/2026

This Privacy Policy applies to TBG Automotive Ltd (Company No. 17050546), trading as The Bike Guys (“we”, “our”, “us”), and governs the collection, use, and protection of personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following categories of personal data:

• Identity data (name, username)  
• Contact data (email address, telephone number, delivery and billing address)  
• Transaction data (details about payments and purchases)  
• Technical data (IP address, browser type, usage data)  
• Account data (login credentials where accounts are created)

2. Lawful Basis for Processing

We process personal data on the following legal bases:

• Performance of a contract (to fulfil orders)  
• Compliance with legal obligations  
• Legitimate interests (to improve services and prevent fraud)  
• Consent (for cookies and analytics where required)

3. Use of Your Data

Your data is used to:

• Process and deliver orders  
• Manage payments via Shopify Payments  
• Communicate regarding orders or enquiries  
• Improve website functionality and user experience  
• Detect and prevent fraud or misuse

4. Cookies and Analytics

We use cookies and tracking technologies, including Google Analytics, to analyse website traffic and user behaviour. You may control cookies through your browser settings.

5. Data Sharing

We may share your data with:

• Payment processors (Shopify Payments)  
• Delivery partners (Royal Mail, Parcelforce)  
• IT and service providers necessary for business operations

All third parties are required to respect the security of your personal data.

6. Data Retention

We retain personal data only as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data  
• Request rectification or erasure  
• Restrict or object to processing  
• Data portability  
• Lodge a complaint with the Information Commissioner’s Office (ICO)

8. Data Security

We implement appropriate technical and organisational measures to safeguard personal data against unauthorised access, loss, or misuse.

9. Contact

For any privacy-related queries or to exercise your rights, contact:

Email: info@thebikeguys.co.uk